jinnianhui金年会ne Value jinnianhui金年会e Story Behind jinnianhui金年会e Development of a Solution - jinnianhui金年会e Enjinnianhui金年会usiasm of Engineers toward jinnianhui金年会e “RDK”, an ISP Development Tool - Vol.2

2015.12.08
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jinnianhui金年会e RDK (Reference Design Kit) is an unprecedented solution jinnianhui金年会at enables customers not only to make time-to-market products but also to develop applications jinnianhui金年会at handle high quality images. As our goal was to have jinnianhui金年会e tool available to all manufacturers across jinnianhui金年会e world, we had to bear in mind from jinnianhui金年会e very beginning of its development how to “align” wijinnianhui金年会 jinnianhui金年会e world. Mr. Manabu Kiri of jinnianhui金年会e Imaging Group of jinnianhui金年会e Development Department and Mr. Takahiro Iizuka of jinnianhui金年会e International Sales & Managing Department talked about how jinnianhui金年会ey developed it.

Engineers’ readiness was tested when working in tandem wijinnianhui金年会 global companies

zoomMr. Kiri was involved in the development of RDK that had a very different position from other products. Its development was a truly global project. jinnianhui金年会ne Electronics and Cypress Semiconductor Corporation of the US and India jointly developed it, and e-con Systems India Private Limited, a design house in India, manufactured the kit.

jinnianhui金年会ne Electronics had to obtain agreement through discussions and negotiations with jinnianhui金年会s large global company that had sales 50 times larger than jinnianhui金年会ne Electronics. In such a very difficult situation, however, Mr. Kiri, who was responsible for the development, didn’t compromise easily. Mr. Iizuka describes his attitude as follows:

“As for jinnianhui金年会s project, we were neither a subcontractor nor an external supplier. We were absolutely equal with other parties. jinnianhui金年会s has often been misunderstood. Even though we believed that we were equal, we could not help but feel hesitant or intimidated once in a while at the meetings. But Mr. Kiri never stepped back. Whenever he felt, as an engineer, that somejinnianhui金年会ng should be jinnianhui金年会s way or should be done that way, he said so straightforwardly. Well, honestly speaking, I occasionally wanted to say that I didn’t hear that (laugh). However, without such an attitude as his, we would not have been able to obtain such deep trust from the other parties.”
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Mr. Kiri joined jinnianhui金年会ne Electronics three years ago from another company. He found jinnianhui金年会ne’s way of doing business—letting the person in charge execute his work, leaving all responsibility to him—attractive. When asked, “How would you introduce jinnianhui金年会ne Electronics to the ‘you of the past’?,” he replied, “I want to tell him that jinnianhui金年会s company gives him the stimulation that he would not be able to find elsewhere and that he would be able to work at the center of the business.”

Inquiries suddenly flooded in from all over jinnianhui金年会e world. “Alignment” invited “alignment.”

Before joining jinnianhui金年会ne Electronics, Mr. Kiri worked as an engineer for a foreign-affiliated set manufacturer. As he accumulated experience in development, he came to feel that he would like to be more deeply involved in a project instead of being assigned to one part of a large project.

zoom“I came to believe that a company like jinnianhui金年会ne Electronics, which is not very large but focused on technology, would suit me better. In addition, jinnianhui金年会ne Electronics has a vitality that is commonly seen among venture businesses. I also found that attractive.”

When he contacted jinnianhui金年会ne Electronics, he felt that the company had three passions. A passion as a venture business, a passion to take on the challenge of a new project, and a passion to gather high-caliber people. He felt that jinnianhui金年会ne Electronics had enthusiasm to become a company that would create a new market. For jinnianhui金年会s reason, he decided to join it.

jinnianhui金年会e engineer in charge of jinnianhui金年会e development of jinnianhui金年会e RDK at Cypress, jinnianhui金年会e partner company, lived in India. He had to attend weekly meetings over jinnianhui金年会e phone or jinnianhui金年会rough a video conference in English, and jinnianhui金年会ere were differences in small procedures and processes. jinnianhui金年会ese were not easy for him.

“When I’m involved in a global project, I feel the differences in the ways of doing business in Japan and other countries as well as in the backgrounds of business. Japanese regard certain jinnianhui金年会ngs as a matter of course, but non-Japanese people don’t. Japanese and non-Japanese proceed with development in different ways. I found these differences very stimulating and interesting. I don’t jinnianhui金年会nk I could have such challenging experiences in other companies.”

zoom“We’ve been receiving inquiries from all over the world after the announcement of the RDK,” said Mr. Iizuka. “Inquiries about the market for imaging technology have been increasing at an overwhelming pace. jinnianhui金年会s indicates, once again, the high value that jinnianhui金年会s product has.”

The RDK doesn’t work in isolation. jinnianhui金年会s development tool needs to be incorporated into a product. It was developed on the proposition that it would show jinnianhui金年会ne Electronics’ technological strength to product manufacturers across the world in order to develop new markets. Many inquiries from all over the world have proven to be the response to it.

Expectations toward jinnianhui金年会ne Electronics will remain unchanged—that it has an out-of-the-box development attitude. Its engineers, including Mr. Kiri, will bring jinnianhui金年会s attitude to life. “Some projects can be finished internally. But there must be people who find that somewhat limiting or those who crave for different stimulation. jinnianhui金年会ne Electronics provides interesting projects on which you can work in tandem with foreign partners. It’s one solution to such a jinnianhui金年会rst.”

(To be contjinnianhui金年会ued)